‘High Potential’ Lands Post-Super Bowl LXI Slot on ABC Next February
ABC will take advantage of the post-Super Bowl glow to promote the Kaitlin Olson drama “High Potential,” the network announced Monday. That means the show will air immediately following Super Bowl LXI on ABC and Disney+ on Sunday, Feb. 14, 2027. That’s not the only show that Disn
The coveted post-Super Bowl slot is a highly sought-after spot in television programming, and ABC is banking on Kaitlin Olson's drama "High Potential" to capitalize on the massive audience that tunes in for the big game. By airing the show immediately after Super Bowl LXI, the network is hoping to ride the coattails of the sports event's huge viewership and generate buzz for its new series.
This strategic move is a testament to the enduring power of the Super Bowl as a cultural phenomenon and a platform for launching new shows. In recent years, networks have consistently seen significant boosts in ratings and attention for shows that follow the big game. For "High Potential," this exposure could be a game-changer, introducing the series to a massive audience and setting it up for success in the season ahead.
As the television landscape continues to evolve, it's clear that networks are still willing to invest in big-game advertising and promotional opportunities. What's next to watch is how "High Potential" performs in the ratings and whether it can sustain momentum beyond its initial post-Super Bowl bump. Additionally, keep an eye on Disney+'s role in the show's distribution – will the streamer continue to play a significant role in ABC's programming strategy, and what other synergies can we expect to see between the two platforms?
Originally reported by variety.com. VibeNews adds analysis for culture, style & media readers.